Creative Team: Lior Azoulai, Jennie Azoulai, Ami Edri
In celebration of the Champagne, fashion designer Jean-Paul Gaultier made a stir by dressing a Piper-Heidsieck bottle in a red corset. It’s curvy silhouette, more sensual than ever, became an iconic object of daring luxury, boldly on-trend.
In the spirit of collaborations, the most audacious designers and artists where invited to challenge the established order with, always, the same standards of excellence. To that end, we were selected to develop visuals to express the newly dressed Piper-Heidsieck Champagne. The goal was to expand on the brands’ definition of ”naughty” in Jean-Paul Gaultier dressed bottle and express it with a ”naughtier” visual.