DUX, the makers of the DUXIANA bed, is a Swedish manufacturer of high-end furniture. Their line of beds are considered among the most advanced and comfortable. DUX has over 100 DUXIANA showroom locations in 24 countries. Serving as one-stop shopping centers for the bedroom, DUXIANA stores offer, in addition to The DUX Bed, fine linens and down products.
As a quintessential Swedish brand with Scandinavian aesthetic sensibilities, our mission for the DUX and DUXIANA brands is to design objects and created imagery the reflects the Swedish culture, designs that are minimal in their simplicity and with neutral color palettes.
DUXIANA Shopping Bags: A simple design that showcases the brand name in a monochromatic look on over-sized bags that accommodate fine linens and pillows. The inside of the bags is imprinted with the weaved pattern of the DUX beds fabric.
DUX Sleep Mask & Packaging: Created to compliment the introduction of the DUX Xleep pillow. The sleep mask has the same weave as that of the DUX beds and is enclosed in an aptly named pillow box. The pillow box is tied with a string made of the same threads as used on DUX beds.
DUX Can You Brochure: A minimalistic simple but educational brochure about proper ergonomic support. Support that promotes sleep that is deep, restful and above all, rejuvenating. Explore the flipbook version. Viewable only on a computer with Adobe Flash installed.
DUX ESQ Brochure: A brochure introducing a revolutionary DUX bed with interchangeable comfort zones and adjustable lumbar support — a bed with six times as many springs compared to a conventional bed. Explore the flipbook version. Viewable only on a computer with Adobe Flash installed.
DUXIANA Dwell Magazine Print Ads: The concept behind these ads was to communicate how a DUXIANA bed is not just an ordinary mattress. DUXIANA beds not only provide the utmost in comfort but also incorporate advanced technologies and features such as Independently Adjustable Lumbar Support and the Pascal Individual Comfort Zones.
DUXIANA Lifestyle Print Ads: The concept was to express the DUX bed as not a static slab that one sleeps on, but a central place in one’s life. After all, people typically spend eight hours of their day in bed.
DUXIANA Store Digital Signage: A looping DUXIANA branded video presentation that is viewable to passers by through the store’s window.
DUXIANA Mall Digital Signage: Created for the Dubai Mall, a looping DUXIANA branded video presentation that is viewable to passers by.
DUX Interactive Brochure: Designed to function both as an online and a stand-alone tool, the DUX Image Brochure was designed to educate customers about sleep and to showcase the DUX line of beds. It uses an unconventional navigation paradigm where viewers can virtually “dig” deeper into a page to see further information. Explore the interactive brochure. Viewable only on a computer with Adobe Flash installed.