In celebration of the Champagne, fashion designer Jean-Paul Gaultier made a stir by dressing a Piper-Heidsieck bottle in a red corset. Its curvy silhouette, more sensual than ever, became an iconic object of daring luxury, boldly on-trend.

The face-to-face with creativity continues at the regular rhythm of inspired collaborations. The most audacious designers are invited to challenge the established order with, always, the same standards of excellence. To that end, we were selected to develop and design the packaging for the Champagne bottles and the print collateral from magazine ads to event invitations.

Piper-Heidsieck Bottle Box:
A design that compliments the Piper-Heidsieck Champagne bottle in a “naughty” way. Covered in embossed velvet and low-profile square spikes, and imprinted in gold foil.

 

Piper-Heidsieck Launch Invitation: Designed to showcase the Jean-Paul Gaultier treatment of the Champagne bottle and printed on satin stock with gold-tone dust blended into the magenta ink and silver-tone dust blended into the black ink.

 

Jean Paul Gaultier Piper Heidsieck Full Page Ad
Piper-Heidsieck Launch Print Ad: The goal was to expand on the brands’ definition of “naughty” and go beyond the Jean-Paul Gaultier dressed bottle and expand it into a naughtier visual.

 

Established in 1785 as Heidsieck & Co. and later as Piper-Heidsieck Champagne, the company made its name with a distinctive champagne, whose reputation quickly spread beyond the local region and won favor of the French royal court, the Hapsburg princes, China’s emperors and other royal and imperial courts.